Bloomberg Harvard City Leadership Initiative

Crafting Public Narrative to Enable Collective Action: A Pedagogy for Leadership Development

Academy of Management Learning & Education

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  • Marshall Ganz faculty staff headshot Julia Lee Cunningham headshot Inbal Ben Ezer headshot Alaina Segura headshot
    Marshall Ganz, Julia Lee Cunningham, Inbal Ben Ezer, Alaina Segura
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Research summary

We propose a new theory of public narrative that can prepare leaders to mobilize collective action towards tackling grand challenges and respond to the call for humanizing leadership development. We argue that, through crafting their public narratives, leaders can enact their moral resources to motivate others to choose collective action.

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